Goals for Marketing and Distribution
The film targets filmgoers who enjoyed documentaries such as Buena Vista Social Club and Ghengis Blues. Touching on subjects of music and anthropology, the audience should be stimulated with an intriguing combination of the personal "coming of age" story of the young director/narrator, the romantic art of flamenco, the philosophy of the gypsies of Andalucia, and the study of the roots of this art form.
The object of the film is to show an otherwise inaccessible culture to the general public. As the rough version has already been well received by audiences everywhere, it is clear that the film will have universal appeal and recognition. For this reason, Ruspoli hopes to get a limited theatrical distribution, specifically in New York and Los Angeles, where interest in such a film would be greatest. Ruspoli also hopes to sell the film to various television stations in Europe, the United States and Japan, where flamenco is very popular. Lastly, the film could be distributed immediately on the Internet through numerous flamenco websites, in which thousands of flamenco aficionados worldwide are anxiously awaiting the films release. (News about the films existence is already circulating on such sites, and although Ruspoli receives frequent e-mails requesting copies of the film, he has postponed any sales until all artists have been paid.)
As the film is made of many musical performances, it could easily be edited into two separate versions: a 60 minute cut for television and a feature length version for theatrical release and video distribution